ce44 Privacy Policy — How We Protect Your Personal Data

1 Introduction

ce44 ("we", "us", "our") operates the online betting and casino platform accessible at ce44.io (the "Platform"), providing sports betting, live casino games, slot games, and related entertainment services to eligible players in Bangladesh. ce44 is committed to protecting the privacy and personal data of everyone who accesses or uses the Platform.

This Privacy Policy explains what personal data ce44 collects from players and visitors, the purposes for which that data is processed, how it is stored and protected, with whom it may be shared, and the rights available to individuals in relation to their data. This Policy should be read alongside the ce44 Terms & Conditions, which are incorporated herein by reference.

By registering a ce44 account, making a deposit, placing a wager, or simply visiting the Platform, you acknowledge that you have read this Privacy Policy and consent to the data practices described herein. If you do not agree with any part of this Policy, you should discontinue use of the Platform and, if applicable, request account closure by contacting our support team.

This Privacy Policy applies to all personal data processed by ce44 in connection with the operation of the Platform, regardless of whether such processing occurs on our servers, on third-party servers used under contract with ce44, or via third-party tools integrated into the Platform.

2 Data We Collect

ce44 collects personal data through several channels: directly from you during registration and account use, automatically through the Platform's technical systems, and from third-party service providers involved in identity verification and payment processing. The categories of data we collect are outlined in the table below.

ce44 does not knowingly collect sensitive personal data such as racial or ethnic origin, political opinions, religious beliefs, trade union membership, biometric data, or health data, except where such data is incidentally disclosed in verification documents submitted by you. In such cases, the data is processed only for identity verification purposes and is not used for any other purpose.

3 How We Use Your Data

ce44 processes your personal data for specific, documented purposes. We do not use your data for any purpose that is incompatible with the purposes described in this section. The primary purposes for which ce44 processes personal data are as follows:

• Account creation and management: To register your ce44 account, authenticate your identity at login, maintain your account profile, and communicate important account updates to you.
• Payment processing: To process deposits and withdrawals via your chosen Bangladeshi payment method (bKash, Nagad, Rocket, Upay, Dutch-Bangla Bank, City Bank, BRAC Bank), reconcile transactions, and maintain accurate financial records.
• Identity verification (KYC): To verify that you meet ce44's eligibility requirements, including the minimum age of 21, and to confirm ownership of payment methods associated with your account. This is a legal and operational necessity.
• Fraud prevention and platform security: To detect, investigate, and prevent fraudulent activity, unauthorised account access, bonus abuse, money laundering, and other prohibited conduct as defined in the ce44 Terms & Conditions.
• Responsible gaming monitoring: To identify behavioural patterns that may indicate problem gambling, to enforce deposit limits and self-exclusion requests, and to proactively contact players who may need support.
• Customer support: To respond to your enquiries, resolve complaints, process withdrawal disputes, and deliver the support services you request via live chat, email, or WhatsApp.
• Platform improvement: To analyse aggregated and anonymised usage data in order to improve the design, performance, and content of the ce44 Platform.
• Legal compliance: To comply with applicable laws, respond to lawful requests from competent authorities, and maintain records required by anti-money-laundering regulations.
• Marketing communications: To send you promotional offers, bonus notifications, and platform updates, where you have provided consent to receive such communications. You may withdraw consent at any time.

4 Legal Bases for Processing

ce44 relies on the following legal bases when processing your personal data:

• Performance of a contract: Processing necessary to create and manage your account, process payments, and deliver the betting and gaming services you have requested.
• Legal obligation: Processing required to comply with applicable laws, including anti-money-laundering obligations, age verification requirements, and responses to lawful authority requests.
• Legitimate interests: Processing carried out in ce44's legitimate business interests, including fraud prevention, platform security, responsible gaming monitoring, and improvement of the Platform — provided such interests are not overridden by your fundamental rights and freedoms.
• Consent: Processing based on your freely given, specific, and informed consent — primarily for marketing communications. Where consent is the legal basis, you have the right to withdraw that consent at any time without affecting the lawfulness of prior processing.

5 Sharing Your Data

ce44 does not sell, rent, or trade your personal data to unaffiliated third parties for their own commercial purposes. We share personal data with third parties only in the limited circumstances described below, and only to the extent necessary for each specific purpose.

• Payment service providers: bKash, Nagad, Rocket, Upay, Dutch-Bangla Bank, City Bank, and BRAC Bank receive transaction data necessary to process your deposits and withdrawals. These providers are bound by their own privacy policies and applicable financial regulations.
• Identity verification providers: Third-party KYC and anti-fraud service providers may receive copies of your identity documents and personal details to conduct verification checks on ce44's behalf. Such providers are contractually obligated to process data only for verification purposes.
• Game content providers: Game studios and live casino operators such as Evolution Gaming, Pragmatic Play, Ezugi, Spribe, NetEnt, and Microgaming may receive a session token and account reference to enable game access. These providers do not receive your full identity data.
• Law enforcement and regulatory authorities: ce44 may disclose personal data to competent authorities when required to do so by law, court order, or in response to a lawful investigation. ce44 will only comply with requests that are legally valid and proportionate.
• Business successors: In the event of a merger, acquisition, or sale of all or part of ce44's business, your personal data may be transferred to the acquiring entity. You will be notified of any such transfer and the privacy protections that will apply to your data going forward.

6 Cookies & Tracking Technologies

ce44 uses cookies and similar tracking technologies to operate the Platform, remember your preferences, analyse usage patterns, and deliver a personalised experience. A cookie is a small text file placed on your device by the Platform when you visit or log in.

The types of cookies used by ce44 are as follows:

• Strictly necessary cookies: Required for the Platform to function. These cookies maintain your login session, remember your account preferences, and ensure security features operate correctly. They cannot be disabled without impairing Platform functionality.
• Analytical cookies: Used to collect aggregated, anonymised data about how players use the Platform — such as pages visited, time spent on each section, and navigation paths. This data helps ce44 improve the Platform experience.
• Functional cookies: Used to remember choices you have made, such as language preference, odds format, and display settings, so you do not need to re-select these on each visit.
• Marketing cookies: Used, with your consent, to deliver relevant promotional communications and to measure the effectiveness of ce44 marketing campaigns. You may opt out of marketing cookies through your browser settings or by contacting support.

You can manage or disable non-essential cookies through your browser settings. Please note that disabling certain cookies may affect the functionality of the ce44 Platform and your overall experience. Strictly necessary cookies cannot be disabled as they are essential to the operation of the service.

7 Data Security

ce44 takes the security of your personal data seriously and implements a range of technical and organisational measures to protect it against unauthorised access, disclosure, alteration, and destruction. These measures include:

• 256-bit SSL/TLS encryption on all data transmitted between your device and the ce44 Platform.
• Cryptographic password hashing — your account password is never stored in plain text. Only a one-way hash is retained for authentication purposes.
• Access controls: Personal data is accessible only to ce44 staff members who require it to perform their job functions. Access is role-based and subject to regular review.
• Server-side security: ce44 servers are hosted in secure data centres with physical access controls, network firewalls, intrusion detection systems, and regular security audits.
• Incident response: ce44 maintains a data breach response procedure. In the event of a breach that poses a risk to your rights and freedoms, we will notify affected players without undue delay and take immediate steps to contain and remediate the breach.

While ce44 takes all reasonable steps to protect your data, no online platform can guarantee absolute security. You play an important role in protecting your own account by using a strong, unique password, keeping your login credentials confidential, and logging out of your account on shared devices. If you suspect unauthorised access to your ce44 account, contact support at [email protected] immediately.

8 Data Retention

ce44 retains your personal data for as long as is necessary to fulfil the purposes set out in this Privacy Policy, or as required by applicable law. The key retention principles applied by ce44 are as follows:

• Active accounts: Personal data is retained for the full duration of your account's active status, plus the post-closure retention period described below.
• Post-closure retention: Following account closure, ce44 retains core identity data, financial transaction records, and KYC documents for a minimum of five (5) years to comply with anti-money-laundering record-keeping requirements. This period may be extended if an investigation or legal proceeding is ongoing.
• Marketing data: Marketing preferences and communication history are retained until you withdraw consent or request deletion. Following withdrawal of consent, your data will be suppressed from marketing systems within a reasonable operational timeframe.
• Technical and analytical data: Server logs and anonymised analytical data may be retained for up to two (2) years for security monitoring and Platform improvement purposes.
• Support communications: Customer support correspondence is retained for a period of three (3) years following the resolution of the relevant enquiry or complaint.

When personal data is no longer required for any lawful purpose, ce44 will securely delete or anonymise it in accordance with our internal data disposal procedures.

9 Your Rights

As a player on the ce44 Platform, you have the following rights in relation to your personal data. To exercise any of these rights, please submit a written request to [email protected]. ce44 will respond to all valid requests within a reasonable timeframe and at no charge, unless a request is manifestly unfounded or excessive.

• Right of access: You have the right to request a copy of the personal data that ce44 holds about you, along with information about how that data is being processed.
• Right to rectification: If any personal data held by ce44 is inaccurate or incomplete, you have the right to request that it be corrected or updated. You may also update certain account details directly via your account dashboard.
• Right to erasure: You may request that ce44 delete your personal data. This right is subject to legal retention obligations — ce44 may be required to retain certain data even after an erasure request, in which case we will explain which data must be retained and why.
• Right to restrict processing: In certain circumstances, you may request that ce44 temporarily pause the processing of your personal data — for example, while the accuracy of the data is being disputed.
• Right to data portability: Where processing is based on your consent or the performance of a contract, you may request that ce44 provide your personal data in a structured, commonly used, machine-readable format.
• Right to withdraw consent: Where ce44 relies on your consent as the legal basis for processing (primarily for marketing communications), you have the right to withdraw that consent at any time. Withdrawal does not affect the lawfulness of processing carried out before the withdrawal.
• Right to object: You may object to processing carried out on the basis of ce44's legitimate interests, including profiling for responsible gaming monitoring. ce44 will consider your objection and cease processing unless compelling legitimate grounds override your interests.

10 Children & Minors

The ce44 Platform is strictly restricted to individuals aged 21 years or older. ce44 does not knowingly collect personal data from any person under the age of 21. If you are under 21, you must not register an account, access the Platform, or provide any personal data to ce44.

If ce44 discovers or is notified that personal data has been collected from an individual under the age of 21, we will take immediate steps to delete that data, close the associated account, and void any bets placed or balances accrued. If you believe that a minor has registered a ce44 account, please contact us immediately at [email protected] so that we can investigate and act promptly.

Parents and guardians in Bangladesh are encouraged to use parental control software and to monitor the online activities of minors to prevent access to gambling platforms. ce44 cooperates with responsible gaming organisations and supports broader efforts to prevent underage gambling in Bangladesh.

11 Marketing Communications

ce44 may send you promotional emails, SMS messages, and in-platform notifications about bonuses, new games, seasonal offers (such as those tied to BPL, IPL, T20 World Cup seasons, Eid, and Pohela Boishakh), and other ce44 news — provided you have consented to receive such communications.

You may withdraw your consent to marketing communications at any time by:

• Clicking the unsubscribe link included in any promotional email from ce44.
• Updating your communication preferences within your ce44 account dashboard.
• Sending a written opt-out request to [email protected].

After you opt out, ce44 will suppress your details from marketing distribution lists within a reasonable operational timeframe. Note that even after opting out of marketing, ce44 will continue to send you essential transactional and account communications — such as withdrawal confirmations, security alerts, and Terms & Conditions update notices — as these are not marketing messages and do not require separate consent.

12 Third-Party Services

The ce44 Platform integrates with a number of third-party services to deliver its full range of features, including game content, payment processing, and identity verification. While ce44 carefully selects its third-party partners and contractually requires them to maintain appropriate data protection standards, each third party operates under its own privacy policy.

Game providers integrated into ce44 — including Evolution Gaming, Pragmatic Play, Ezugi, Spribe, NetEnt, and Microgaming — may collect limited technical data (such as session identifiers and game event logs) as part of their game delivery infrastructure. This data is used by providers to operate their games, resolve disputes, and ensure fair play certification. ce44 does not control and is not responsible for the privacy practices of these independent providers beyond the contractual obligations ce44 imposes on them.

The ce44 Platform may also contain links to third-party payment partner pages for informational purposes. Once you leave the ce44 Platform and visit a third-party site or application, this Privacy Policy no longer applies and you should review the privacy policy of that third party independently.

13 Changes to This Privacy Policy

ce44 reserves the right to update or amend this Privacy Policy at any time to reflect changes in our data practices, applicable law, or Platform functionality. The "Last Updated" date at the top of this page will be revised whenever a material change is made.

Where changes are significant, ce44 will notify registered players by email or via a prominent notice on the Platform prior to the change taking effect. Continued use of the ce44 Platform following such notification constitutes your acceptance of the updated Privacy Policy.

We encourage you to review this Privacy Policy periodically to stay informed about how ce44 is protecting your personal data. If you have any concerns about a change to this Policy, please contact our support team before continuing to use the Platform.

14 Contact Us

If you have any questions, concerns, or requests relating to this Privacy Policy or the handling of your personal data by ce44, please reach out through any of the following channels:

• Email: [email protected] — Please include "Privacy Request" in the subject line for faster routing.
• Live Chat: Available 24/7 inside your ce44 account dashboard — ideal for urgent account-related privacy concerns.
• WhatsApp: +880 1700 000 000 — for general enquiries during Bangladesh Standard Time (UTC+6) business hours.

ce44 aims to acknowledge all privacy-related written requests within 24 hours and to provide a substantive response within 14 days. Complex requests — such as full data access exports or deletion requests requiring cross-system coordination — may take up to 30 days to fulfil. Where a deadline cannot be met, ce44 will notify you of the reason for the delay and provide an updated estimated response date.